Fine Print Reveals Google Click Fraud Settlement Only In Beta Mode
No Money Being Paid Out; Advertisers Will Get Special, Unused Key Words and See Gmail Invites Double To 100
Thousands of advertisers, as well as a packed courtroom, were shocked yesterday, when details of the agreement to end the Google Click Fraud lawsuit were read into the court record.
The proposed settlement by Google is only a “beta-mode” offer, with no money or refund credits being paid.
Google will offer Lane's Gifts and Collectibles, who initiated the lawsuit on behalf of the Google advertisers, a batch of special, never-used key words, and double their Gmail Invitations to 100 during the beta-mode period.
“No big surprise here,” offered Daria Pannesi, editor of 'In The Loot', the newsletter for high tech dollar traders. ‘The plaintiffs should have seen this coming.”
There was no indication that Google’s Beta-Lobbyists were connected with the lawsuit, or the Beta-Mode Settlement.
The Google's money units, "Googlets" use a hyphen and Roman Numeral.
Unconfirmed reports are circulating that Google offered to settle the case with their "Googlets", the monetary system they launched last June, to compliment their 'Google Wallet', the pay system said to rival eBay's PayPal.
Ten Dollars in Googlets is known as 'Googlets-X', $20, as "Googlets-XX, and so on. For odd denominations, a combination of Roman Numerals and regular numbers is employed, such as $7 as 'Googlet-V2 or $23 as 'Googlet-XX3. There are no metal coins in the Googlet Monetary System.
The offer was rejected, according to court observers and soon after, the Beta-Mode Settlement was put into motion.
The lawsuit alleged Google, the online search engine leader, had overcharged thousands of advertisers who paid for phony sales referrals generated via Google’s “Adsense” program, in a practice known as "click fraud", and sought to conceal the magnitude of click fraud to avoid making refunds.
“There is a sense of disappointment,” said a spokesperson for Lane's Gifts and Collectibles, “however, we’ll hold off on making any official comments until after we see these unique key words.”
Beta-Mode Accident Shows Peek of Financial Projections
The news of the Beta-Mode Settlement come on the heels of Google accidentally releasing on its’ website, internal financial projections , showing AdSense, Google's core Internet advertising business, would see revenues grow by 55-percent in 2006, going from $6.1 billion last year, to $9.5 billion this year.
Google quickly released a statement, saying that “These notes were not created for financial planning purposes, and should not be regarded as financial guidance.”
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