Friday, December 12, 2008

Coffee Wars?

I sense a "Do you want fries with that Mocha Grande?" coming to a television commercial near you soon.

Or maybe, we''ll soon get the debut of Mickey D "Fryistas"

Starbucks won't slug it out in ad wars; Coffee chain says it'll take high road

McDonald's has erected a billboard in sight of Starbucks headquarters declaring, "four bucks is dumb."

If Dunkin' Donuts' taste test commercials were the schoolyard equivalent of blowing spitballs at the coffee giant from afar, then the latest from McDonald's is like pulling a wedgie. Starbucks employees driving northbound can see the billboard on their way into the city.

Another billboard slogan jabs, "large is the new grande." The two phrases are displayed on 140 billboards in Western Washington, some of them near Starbucks cafes.
Two gigantic icons.

Millions of dollars for Ad Agencies to hoover up.

I guess, we're supposed to, now be sure to look for your cue marks, dig down and make a dripping-heart, emotional investment, complete with a bunker-mentality as to Starbucks versus McDonalds.

This is about as suspenseful, and riveting, as the Invasion of Grenada.

Yeah, $4 for a cup of coffee is dumb, but so is pawning off fat-laden garbage as a "Happy Meal"

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