Saturday, February 16, 2008

Good Post Alert: How Google Got Its Colorful Logo

The Garlic has gotten a lot of mileage with Google (one such post - our first Google riff - is in today's This Date ... On The Garlic), including a good one, on their infamous "I'm Feeling Lucky" bar.

Earlier this week, The Garlic stumbled onto a post (H/T to Good Morning Silicon Valley), on the development, and numerous iterations of the infamous logo

From Wired Magazine's Sonia Zjawinski "How Google Got Its Colorful Logo";

"In just a few short years, Google's logo has become as recognizable as Nike's swoosh and NBC's peacock. Ruth Kedar, the graphic designer who developed the now-famous logo, shows the iterations that led to the instantly recognizable primary colors and Catull typeface that define the Google brand. Kedar met Google co-founders Sergey Brin and Larry Page through a mutual friend nine years ago at Stanford University, where she was an assistant professor. Page and Brin, who were having trouble coming up with a logo for their soon-to-launch search engine, asked Kedar to come up with some prototypes. "I had no idea at the time that Google would become as ubiquitous as it is today, or that their success would be of such magnitude," Kedar says.

It's an eight-page image display, with descriptions of each iteration, what was right or wrong about it, some of the changes so infinitesimal, it's like a head-scratching WTF!.

In all, it's an entertaining look at something that has become so engrained in our daily lives, our every minute on the World Wide Web, the logo encompassing the company name, that, much to Larry and Sergey's consternation, has become a verb all over the globe.

Check out "How Google Got Its Colorful Logo"

Bonus Google Riffs

ThinkProgress: Bush says he uses “the Google.”

Google Fires Executive Chef; Caught Searching Recipes On Yahoo, MSN

Stymied By Publishers, Google To Digitize Bazooka Joe Comics

Google Launches Lobbyist; As Usual, In Beta-Mode and By-Invite Only

Top Ten Cloves: Reasons Google Needs A Lobbyist

Google May Come To Terms With Publishers; Will Digitize Cliff Notes Only

Google Begins Talks With White House To Digitize Wiretaps

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