Haven't They Seen The Movie?

Talk about Sisyphus, pushing the rock uphill.



World's 'freshest organic' cola set to launch next week

LONDON - Cow Cola is to be launched next week with backing from a number of leading US investors, and the positioning 'Made on farms. Not in factories'.

The company aims to challenge Coca-Cola and Pepsi in the soft drinks sector, positioning itself as a more natural, healthier and better-tasting product than its rivals.

[snip]

The product gets its name from the way that it has been manufactured, as the drink is made from genetically engineered cows, as opposed to being created in a factory.

The origins of Cow Cola go back to 1996, when a farmer in Lithuania discovered his milk was cola-flavoured. It was later discovered that his neighbour, a bar owner, was pouring waste cola from his bar onto the field where the cows grazed to make the grass grow better.

Scientists at the agricultural chemical giant Copsi acquired the cow and, over 10 years, have genetically engineered a breed of cow to produce a pure cola (without any milk content).

(Here's their website, though, it doesn't appear to be working properly)

Holy Cow!

They've got two major-league fastballs to hit here.

One, taking on Coca Cola, Pepsi, and the gaggle of other second-tier cola drink-makers, is going to be formidable, to understate it .

And, secondly, they have to sell the concept of genetically-engineered cows, that produce cola, instead of milk.

Let's throw that one into a Heartland focus group.

Here's a video on this 'Cow Cola' and note how, in Part II, the farmer laments his cow producing cola, how "that is not right" and how the chemical company took the cow and now it only produces cola, and that he wants to change over and become a chicken farmer;

Cow Cola, the Camper & the Farmer



A commentor offers "Copsi are a big agricultural chemical company who have been dealing in GM for years. This is really frightening stuff."

And if this isn't making an impression on their chances of marketing this stuff successfully, somebody needs to get them a DVD, or video, of the 1985 movie, 'The Coca Cola Kid' (A nice little film, very funny, with a young Eric Roberts and young, as well as quite fetching, Greta Scacchi; Here's the trailer for it).



Maybe, along with producing cola, they can get the cow to push that rock up the hill.

Me thinks, if cows could produce cola, simply by feeding them coca-cola-saturated grass, Coke (or Pepsi) would have had this wrapped up decades ago.

Perhaps it would evolve, into a story today, of a rum-producing bovine.


Bonus Riffs

Retro Garlic ... “There’s a food Ponzi scheme going on’’

Strap On Your Tinfoil Chefs' Hats

M'm! M'm! Good!

Spam-A-Lot ...The Eating Kind!

Top Ten Cloves: Ways Spinach Industry Plans To Overcome E. Coli Setback

Retro Garlic: The Vetting Paid Off

Every once in awhile, life imitates The Garlic.

While President Obama went off to the Middle East, for his Cairo Speech, than on to France, for D-Day events, it was on to Paris, for some playtime, and fine dining.

The Hill's Blog Briefing Room picked up on it, as did the AFP, however, we'll run with the ITN version;

President Barack Obama's food taster upsets chefs

Chefs at a top Paris restaurant were upset when US President Barack Obama sent his personal food taster into the kitchen to test his meal.

The incident occured at the chic La Fontaine de Mars restaurant when the President was dining with wife Michelle, President Nicolas Sarkozy and French First Lady Carla Bruni.

The Secret Service agent inspected a security-conscious Mr Obama's roast lamb and seasonal vegetables, a worker at the posh eatery revealed.

Waiter Gabriel de Carvalho, who said Mrs Obama and the Sarkozys all ate fillet of beef, added: "The President arrived with someone who tastes the dishes.

"The man, who appeared to be a Secret Service protection officer, waited in the kitchen while the chef prepared the meal for Mr Obama and his wife Michelle.

"Then he took a fork and tasted a tiny part of both meals before they were sent out to the President and his wife."

He added: "It wasn't very pleasant for the cooks at first, who are obviously very proud about their cooking.

"But they soon understood that it wasn't to test the quality of the dish, but only to ensure the food had not been poisoned in any way.

"The food tester was calm and relaxed and made light of it, so as to cause minimum offence.

"Clearly the food was fine and the president appeared to thoroughly enjoy his meal. All four of them said they had a wonderful meal and President Obama easily smoothed things over by personally thanking the chef afterwards."

Restaurant owner Jacques Boudon confirmed later: "We understand President Obama needs to have someone to test his food for security reasons. The chef understands and we are honoured at at our restaurant."

The Flying Monkeys started throwing feces on themselves over it, when, actually, it isn't uncommon, particularly when the POTUS is traveling in another country, for someone to check out the grub.

As for The Garlic, and The Retro Part, we had the jump on this, back in December;

Breaking ... Obama Team Vetting Food Tasters